I get this question all the time so I wanted to share a few ideas with you.
Formal or casual style of clothing - First you want to start with whether you want a casual portrait or something more formal. Mixing styles is never a good thing to do (ie. dad in a suit and son in jeans and a t-shirt). Think of the location you're planning to have your photos done and choose accordingly. Formal attire is usually reserved for the studio and more casual portraits generally take place outside.
Pick a color scheme - Look at what colors are popular for that year (this year is honeysuckle, vintage wine and citrus yellow). It's usually easier to find clothing in the colors that are in. Also, think of denim as a multi-tasking color like black or white, it goes great with anything. If your doing a group portrait of any kind think of going with a base color and then you can use variations of it. Uniform shades draw equal attention to everyone in the image. Or you can choose a color scheme and then have everyone pick their outfit to revolve around that color scheme, like the sample below.Don't forget your shoes! - They will show in some of your images so make sure that they coordinate with your outfit.
Avoid writing or logos - These will immediately draw attention directly to that area of the image.
Other random tips for picking out clothing:
- Darker colors are more slenderizing than lighter ones.
- Be festive - if you're celebrating a special occasion coordinate colors based on that event.
- Be you - if you're the more laid back type, don't try a suit and tie for your photo. You're going to take a much better image if you're comfortable in what your wearing.
- Keep it simple, classic, and timeless!!
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